Cancer treatment is an incredibly long journey, and can often times leave a permanent mark on your body. We wanted to redefine these marks and give new meaning, so by partnering with Let’s Fuck Cancer we launched The Mark of Life.

Our launch film highlights the story of one incredible survivor, Abbe and how she is redefining her radiation mark with a new tattoo. The Mark of Life initiative partnered with over 175+ tattoo artist across the country, where eligible survivors were given a Mark of Life tattoo for free. We launched with social films, a unique landing page to connect survivors and tattoo artists, custom flash sheet, and animated assets to spread awareness of the initiative.