FLESHY COWBOY HEAD

TUBI SUPERBOWL LIX

Tubi was entering the Super Bowl, and wanted to make a splash as their biggest brand awareness campaign ever. Leaning into their long time slogan - If Its In You, It’s In Here - we created a world where people are born with their favorite movie genre clearly shown by their head shape.

The spot follows the journey of a boy born to be a Western movie fan, which at the time is very unpopular. He watches his bullies try to grow and conform into whatever is popular in the moment, and he always stays true to himself. The ending shows that Tubi has all genres for all fans, and no matter what the crazed genre is at the time there is always your favorite one available for free on Tubi.