IT’S WHAT THEY THOUGHT THAT COUNTS
HOLIDAY SOCIAL 2025
It’s What They Thought That Counts was JCPenney’s 2025 brand campaign, featuring high end styles and luxury clothing that are actually for a fraction of the cost because they’re from JCPenney.
For the upcoming gift giving season, JCPenney wanted to extend their brand campaign, and create unique social films that drew in all angles of the holiday spirit. So we showcased a host showing off her holiday look at a party, a gift exchange, an everyday look for running around the holiday errands, and coming home in travel essentials.
CREDITS
PRODUCTION + POST
Wray Sinclair, Director
Cole Graham, Director of Photography
Aaron Rosenbloom, Line Producer
Alex Liebman, Production Manager
Joe Carugati, Editor
Elliott Powell, Colorist
Chris Hagen, Flame Artist
Katie Boyle & Curtis Brown, Audio Engineers
The Candy Factory
MISCHIEF @ NO FIXED ADDRESS
Greg Hahn, CCO
Bianca Guimaraes, ECD
Kevin Mulroy, ECD
Dana Buckhorn, Creative Director
Tanner Thompson, Creative Director
Marcus Lim, Senior Art Director
Evan Shisler, Senior Copywriter
Will Dempster, Head of Production
Coleman Sweeney, Executive Producer
Deven Sportelli, Junior Producer