THESE SCENTS EAT
SUPER BOWL LX BRAND ACT
EOS was set to make their big debut at Super Bowl LX, and wanted to find a way to bring their big screen campaign to their consumers, so we introduced The Cashmere Cakes. A cake, that looks like a body mist, that smells like a cake - because EOS’ new line of body scents smells so good, you’re going to want to eat it.
CREDITS
PRODUCTION + POST
Rebecca Peloquin, Photographer
Monika Stout, Cake Baker & Food Stylist
Gopuff, Distribution Partner
ABMC, PR Partner
MISCHIEF @ NO FIXED ADDRESS
Greg Hahn, CCO
Bianca Guimaraes, ECD
Kevin Mulroy, ECD
Kelsey Heard, Assoc. Creative Director, Art
Zoe Myers, Assoc. Creative Director, Copy
Robyn Makinson, Design Director
Will Dempster, Head of Production
Tati Lanier, Senior Producer
Deven Sportelli, Junior Producer