A rare Blue Moon was due to occur on May 31st, 2026 but despite the astrological terminology, the moon wouldn’t actually appear blue in color. So Blue Moon decided to jump into the conversation and give the people what they thought they were going to get: a Blue Blue Moon.

At participating bars across the country, Blue Moon’s beer would turn blue for that weekend to celebrate the astrological phenomena. We built fun and engaging social and DOOH assets to promote the event and invite everyone to find a Blue Blue Moon near them on May 31st.